AirRobe Explainer Video
BRIEF
There was a video created prior to my time joining that no longer looked like who we are as a brand, so we needed to update this video. This involved everything from the messaging to the aesthetics. This video was requested by one of the world's premier designations for luxury goods. This partner is currently confidential.
CLIENT
AirRobe
EXECUTION
A video that feels like a true representation of AirRobe new repositioning. AirRobe is no longer for everyone but it is now a premium circular solution that works with the world's best designer brands.
SERVICES
Creative Direction
Storyboarding
Graphic Design
RESULT
After including a video on the landing page for this partnership, opt-ins to AirRobe went up 50% and the average order value went up +14% over a four-week duration.
BEFORE VIDEO
