ic! Berlin
BRIEF
ic! Berlin went through the stage of identifying their target market and thinking about who they wanted to be targeting with their marketing. So with this as the brief, we broke the new range down into five categories of our ideal customers.
Even thought I was not involved in the casting, I loved the challenge of ic! Berlin and having their slightly older target market in mind.
CLIENT
ic! Berlin
EXECUTION
We decided to give the customers a behind the scenes look at how we shoot a campaign. This was used to help tie back to the handmade, made in Berlin aspects of not only the glasses but the brand itself.
SERVICES
Art Direction
Design
