Life Without Colour Campaign
BRIEF
The buying department dictated what the product that we needed to promote in new retail window campaigns. They gave us this monochrome selection of products without any more context.
CLIENT
Platypus Shoes
EXECUTION
Given that the other campaigns go live at the same time in Platypus Stores, I decided to make this campaign stand out and get attention by owning the monochrome direction. I asked those in the office who were in our target audience to bring into work their favourite items that they couldn’t live without, so we could show how they would be, without colour.
SERVICES
Creative Direction
RESULT
The selected products had an increased sell through rate of +19% over the two week course of the campaign.
