Diner Days Seasonal Campaign
BRIEF
To create a catalogue of imagery appealed to the 16-25 year old inner city audience. The imagery was needed for the Platypus social channels, website, eDM & also in store imagery.
CLIENT
Platypus Shoes
EXECUTION
We came up with the concept of diner days, as a slight throwback to a time back in the pre-technology world, where you could find people hanging out in inner city restaurants.
The imagery was used throughout all Platypus Stores across Australia & New Zealand.
SERVICES
Branding & identity
Art Direction
