Platypus Shoes Rebrand
BRIEF
To rebrand Platypus Shoes because the logo was too limiting. The P took up too much space and there were a lot of new stores, where custom solutions were needed.
CLIENT
Platypus Shoes
EXECUTION
Fixing the kerning in PLATYPUS and reworking the P to make it smaller and in proportion with the rest of the logo.
SERVICES
Branding & identity
Creative Direction
Graphic Design
BEFORE
Before, where you can see how dominating the P is and how limiting it was for signage.
AFTER
This change was rolled out across every story Australia & New Zealand wide, allowing PLATYPUS to be more of a feature, using more space.
