Puma Fenty Campaign
BRIEF
To create a lookbook to celebrate the release of the Australian exclusive of the new Puma x FENTY collection to Platypus stores.
This campaign’s turnaround time from briefing to print was less than a week, so we needed to be efficient and effective with our thinking and realistic with knowing our limitations.
CLIENT
Platypus Shoes & Puma
EXECUTION
A look book with a nod to FENTY university which is Rihanna's way to give back to the community through education. This was shot using the lead in-house photographer and some local talent, who were available a day later to shoot.
SERVICES
Creative Direction
RESULT
The product sold out in less than a day, Australia and New Zealand wide.
