Puma Suede
BRIEF
This is a window campaign for Puma Australia, which was rolled out in print and digital formats across all Platypus Stores, Australia and New Zealand wide.
The brief was to create a feminine campaign that showed off the satin form-strip as well as the platform.
CLIENT
Platypus Shoes & Puma
EXECUTION
A series of images shot in our studio which included dropping rose petals. While I'm a male who enjoys flowers, we knew that the majority of our consumers at the time, were younger men, who didn't associate themselves with roses, which is why we used them.
SERVICES
Creative Direction
Design
RESULT
The campaign was eventually picked up and used by Puma's Global team.
