10th Anniversary Campaign
Objective: To build hype around the 10th anniversary game including a new kit + merch line.
As part of this I created the '10 OC' icon, which was rolled out across social. This went on to be the highest selling merch range in club history.
BRIEF
To launch the third kit for OCSC which was designed(not by me) to be an anniversary kit.
CLIENT
Orange County SC
EXECUTION
With limited resources of both money and players time, we had to pay homage to the past while showing the direction the club is going as a brand moving forward.
RESULT
A campaign that used the narration of our longest serving player, to show that OCSC is more than just a soccer club.
The highest selling third kit in Orange County SC history.
The t-shirt I designed for this collection has also become the fastest selling t-shirt in OCSC history, after 3 weeks.
SERVICES
Creative Direction
