Own Your Style Australia & New Zealand Campaign
Objective: To create an aspiration piece encouraging Platypus customers to try to be more adventurous with their buying.
BRIEF
The Platypus customer has always been more of a follower than a leader and the marketing team wanted to try and change this mindset. This was the first time we used external agencies to help execute the vision.
CLIENT
Platypus Shoes
EXECUTION
A full-scale campaign for Australia and New Zealand’s largest multi-branded sneaker chain, promoting consumers to be true to who they are.
We tapped into 8 local creatives, whose style represented an aspirational version of our customer.
This campaign was everything from a digital takeover to retail window display in over 70 stores in Australia and New Zealand-wide.
SERVICES
Creative Direction
Design
RESULT
The products included in the campaign, saw an increased sell through rate of an average of 30% during the campaign and for the following 3 weeks.
Social media engagement went up 15% during this period.
