To build buzz around the 2023 USL Championship Playoffs and ultimately sell tickets, in the event of a home playoff.
Orange County SC
A video that not only builds hype around the playoffs, but also told the story of the season. This isn't your regular season, where you win some and lose some. I'll let the video tell you the story.
Creative Direction
Design
The most shared and engaged with post of the 2023 season. The views for this video went up 1150% to the current average video.
The 2x home playoff games sold out.