A Creative Director's eye with a Marketer's mind
now based in London.
Creative Direction & Brand Strategy that moves culture. I help lifestyle, fashion, and sports brands sharpen their story, build worlds people want to join, and create campaigns that cut through.
Previous Brands: Vans, Timberland, Dr. Martens, New Era, Stance, Skechers, Orange County SC, Platypus Shoes, N26, ic! berlin, Jeep and more.
What I bring
CREATIVE DIRECTION
BRAND STRATEGY
BRAND BUILDING
CAMPAIGN DEVELOPMENT
GO-TO-MARKET STRATEGY
TEAM LEADERSHIP
Recent Experience
12+ years across Melbourne, Berlin, Los Angeles
Directed rebrands and launches for startups and global brands (N26, AirRobe, ic! berlin, Accent Group)
Built and led teams of 16+, managed multiple agencies, delivered results on lean budgets
Directed rebrands and launches for startups and global brands (N26, AirRobe, ic! berlin, Accent Group)
Built and led teams of 16+, managed multiple agencies, delivered results on lean budgets
01
VP of Brand & marketing, Orange county sc
JAN 2024 - CURRENT
Creative director
mAR 2023 - JAN 2024
02
Creative director, airrobe
AUG 2021 - DEC 2022
03
CREATIVE DIRECTOR / BRAND CONSULTANT, FREELANCE
Dec 2017 - aug 2021
04
Creative brand specialist, n26
may 2019 - may 2020
05
ART DIRECTOR / SENIOR GRAPHIC DESIGNER, ic! Berlin
Oct 2018 - May 2019
06
BRAND ART DIRECTOR, french connection
Oct 2017 - Apr 2018
07
lead creative - creative manager, accent group
(Vans, Timberland, Skechers, Dr Martens, Stance Socks)
(Vans, Timberland, Skechers, Dr Martens, Stance Socks)
jul 2015 - oct 2017
08
CREATIVE DIRECTOR & Founder, DISTRICT 5ive
Jan 2013 - Jun 2020
My newsletter on Youth Culture
