Twelve years at the intersection of sport, fashion and culture.
now based in London.
Creative Direction & Brand Strategy that moves culture. I help lifestyle, fashion, and sports brands sharpen their story, build worlds people want to join, and create campaigns that cut through.
Previous Brands: Vans, Timberland, Dr. Martens, New Era, Stance, Skechers, Orange County SC, Platypus Shoes, N26, ic! berlin, Jeep and more.
What I bring
CREATIVE DIRECTION
BRAND STRATEGY
BRAND BUILDING
CAMPAIGN DEVELOPMENT
GO-TO-MARKET STRATEGY
TEAM LEADERSHIP
Recent Experience
12+ years across Melbourne, Berlin, Los Angeles
Directed rebrands and launches for startups and global brands (N26, AirRobe, ic! berlin, Accent Group)
Built and led teams of 16+, managed multiple agencies, delivered results on lean budgets
Directed rebrands and launches for startups and global brands (N26, AirRobe, ic! berlin, Accent Group)
Built and led teams of 16+, managed multiple agencies, delivered results on lean budgets
01
fractional Creative director, freelance
May 2026 - Current
02
VP of Brand & marketing, Orange county sc
Jan 2024 - May 2026
Creative director
mar 2023 - Jan 2024
03
Creative director, airrobe
Aug 2021 - Dec 2022
04
Creative director, airrobe
Aug 2021 - Dec 2022
05
CREATIVE DIRECTOR / BRAND CONSULTANT, FREELANCE
Jan 2013 - aug 2021
06
Creative brand LEAD, n26
may 2019 - may 2020
07
ART DIRECTOR / SENIOR GRAPHIC DESIGNER, ic! Berlin
Oct 2018 - May 2019
08
BRAND ART DIRECTOR, french connection
Oct 2017 - Apr 2018
09
lead creative - creative manager, accent group
(Vans, Timberland, Skechers, Dr Martens, Stance Socks)
(Vans, Timberland, Skechers, Dr Martens, Stance Socks)
jul 2015 - oct 2017
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