My Local Team Campaign
OBJECTIVE
To reach more Hispanic fans who are based in Northern Orange County.
1) Let the Latino community know that we understand that the soccer team they support is more than just a name and a jersey. It’s embedded in the roots of their family and their community.
2) Authentically strengthen our ties to the Latino community in Orange County. (Brand Awareness)
3) Turn the Latino community into OCSC fans. (Sales)
- Resulting in ticket sales.
- And a new community of fans.
CLIENT
Orange County SC
EXECUTION
A 4 part series shinning the light on the stories that make fútbol, not just a game but a family tradition.
SERVICES
Creative Direction
Design
RESULT
The series reached 74% non-fans on Instagram while having the highest engagement for Instagram posts in Q3 2023.
14% increase in sales from Northern Orange County.